Bay Mountain Security: 50+ new pages and first-page rankings for ISO searches
We maintained and developed this San Francisco ISO certification and training company’s website for a year, adding more than 50 pages and ranking it on page one for state-by-state ISO searches.
- Client
- Bay Mountain Security
- Industry
- ISO certification and training
- Location
- San Francisco, California, USA
- Services
- Website development, content, local SEO, integrations
- Timeframe
- August 2020 to July 2021
- Website
- baymountainsecurity.com
The challenge
Bay Mountain Security provides ISO certification, training and consulting. Its customers search for these services state by state, with searches like “ISO 27001 certification Texas” or “ISO 27001 training New York”. The existing website could not compete for those searches, because there was no dedicated page for each service, course and location.
We recommended broader changes to the design and layout. The client preferred to keep the existing look and focus on a few minor changes that improved functionality, plus a large number of new pages. We respected that and built the plan around content and local SEO.
What we did
- Created more than 50 new pages, including the design, the written content and the on-page structure
- Built dedicated certification and training pages for the most relevant states and cities across the United States
- Linked the pages together and integrated them with other links, registration and payment on the site
- Made targeted functional improvements to the existing layout, as requested by the client
- Worked on local SEO throughout the engagement, from August 2020 to July 2021
These are some of the pages we created:
Certification pages
Training pages
Business and support pages
The results
The website now ranks on the first page of Google for a long list of state-specific ISO searches. These are some of the keywords we got to page one:
- iso 27001 certification california
- iso 27001 certification florida
- iso 27001 certification arizona
- iso 27001 certification seattle
- iso 27001 certification texas
- iso 27001 certification georgia
- iso 27001 certification new york
- iso 27001 training new york
And these are only a few of them. We achieved the same for many other keywords, including ISO 22301 certification and training in the most relevant states in the United States.
The site also grew by more than 50 pages, giving the business far more ways for customers to find its courses and certification services and to register and pay online.
More case studies
Want results like this for your business?
Start with a free audit, or book a call and tell us what you want to achieve.